I often get asked the question “Where should I start my data initiative?” So, in this blog I’ve tried to explain how you can get better engagement, more investment and exploit more value from your data initiatives by starting with the business case to generate value.

In the previous blog, I looked at making the business case to exploit the value of data in your organisation. This naturally leads us to seek an understanding of where the value is, which is the subject of this blog and a cornerstone of any data strategy.